Hearts Revolution / Hearts Challenger + Crystal Castles

So the blogs are a buzz with the sweet sound of Hearts Revolution and Crystal Castles. If you're not familiar with the Hearts Challenger / Hearts Revolution, Lo and Benjamin are a DIY duo who have brilliantly conceptualized the idead of brand identity through the use of an ice cream truck. Music and, well, kitch. They sell everything from ice cream to candy to music and clothing. The Hearts Challenger ice cream truck is known for rolling up to art openings, music events, parties, etcetera. Currently in LA and New York spreading it's love, the concept has really caught on (I think they even have a European trip sorted out!!!). The refreshing motto of the Hearts crew, "WE DO WHAT WE WANT, SUPPORT WHO WE LOVE. HOW? WE ARE POWERED BY LOVE."



The combination of brand and music is so brilliantly demonstrated with their recent limited editon Hearts Revolution release. A glow in the dark split with Crystal Castles' XxzxcZx Me and 1983 and Hearts Revolution’s CYOA and an Acid Girls remix of Prism Effect. Get yours at the Hearts Challenger Store. And be sure to say hello when you see the truck in your neighborhood.


Crystal Castles - XxzxcZx Me

Hearts Revolution’s - CYOA